I ran across a great story on vice.com detailing how the competitive fitness industry pressures women into getting breast-implants. Hell of a story on how all this came about and why we are now seeing so many competitors with boob jobs. A couple of quotes for the gist of it:
‘In 1992, the IFBB decided to officially intervene. The IFBB re-wrote the rules for female bodybuilding, adding femininity requirements, focusing less on muscle mass and more on “womanliness.” They hoped the new regulations would deter the use of steroids, while transforming the image of women’s bodybuilding into something more stereotypically feminine. ‘
‘It wasn’t until 2009, when the IFBB introduced the Bikini division, that the overwhelming prevalence of breast implants among competitors became glaringly obvious. And, according to some female bodybuilders, a necessity. The Bikini division attracted larger crowds, brought in more lucrative supplement sponsorships for athletes and shows, and heightened media coverage. Much as the Bodybuilding division had been its face in the 1980s and 90s, the blatantly sexual Bikini division has become the new face of female bodybuilding.’
A glorified Tits and Ass show? Pretty informative article and I highly recommend you check it out.